Lesson 1: Optimization Essentials
Lesson 2: Bidding In Action
Lesson 3: Using Facebook's Optimization
Week 5 - What To Pay
I'm lifting the lid on all my up-to-the-minute strategies on what ad types to use, how much to bid and what stats matter and those you can forget about.
Understand the Ads Manager, Power Editor and Facebook Reports so you can avoid Facebook's traps to make you spend more than you need to.
How to track and test to discover whether your conversion is spot on and if not, what you can put in place to turn it all around.